Lotame/Brand/Guide

Lotame is a global, industry-leading audience management and advertising technology platform for marketers, brands, agencies, and publishers. Lotame was gearing up for the launch of their new platform, Spherical, and wanted to refresh the company’s visual identity at the same time. Eager to make a mark quickly, the company initiated a visual refresh but lacked the foundation of design research.

In partnership with my creative director, we conducted an extensive research and discovery phase. Our goal was to make data-driven design decisions to maximize the impact of the new branding while still holding on to the legacy of the brand.