Peet’s/On The Go
With the launch of Peet’s line of pre-packaged coffee to go, how do we differentiate from our competitors? By focusing on reputation and the quality of coffee from Peet’s we were able to advertise the cold brew as having a personal barista. The launch included teaser videos, in-store signage, social and a digital campaign.
Client
Peet’s Coffee
Digital, Video, Consumer Goods, Banners