Summer/Festival/Guide
We had to take an array of seemingly unrelated segments of data and find a way to package them together. By taking a look at all the categories, segments and audiences available through the data, we came to the idea of a summer festival. The timing worked perfectly to be released before the summer season. We were able to create a campaign promoting a set of audiences that we would normally have trouble grouping and selling together.
Client
Lotame
Guide, Campaign, Digital, Social, Branding
Case/Studies
The world of data can be complicated, but the results of taking advantage of that data can be amazing. How can we showcase an often complex process into something digestible and easy to read? By taking that information and breaking it down into easy to follow sections, the results become easier to understand. Using images, branded shapes and colors as well as graphs and charts to showcase info, we are able to build a case study that explains the complex process of the data tech while also making the results and benefits clear for the reader. These case studies are then used as an invaluable sales tool to bring in new business by giving a peak into what we do and what we could do for the potential client.
Client
Lotame
Print, Case Study, Branding
Website/Elements
The goal for creating new pages was to incorporate new branding while still maintaining the look and legacy of the brand, especially as it was updated over time vs all at once. I started with our secondary product site (pictured below) which was then used as the blueprint for the main website. I brought in elements and styles from the newly designed brand, working with our web developers to make sure it came to life in a cohesive way. Wireframes were worked on in Figma and the page templates were created on Wordpress.
Client
Lotame
Web, Graphic Design, Layout Design, Branding
